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Top 7 Reasons Why Your Gym Fail (You Must Know)

Do you know every month thousands of gym fails and many trainers walk out? Are you facing the same problem? If yes then do you know the reason of your gym failure. There are many factors due to which gym is lacking behind. So, as a gym owner, you are prepared for that and develop your business accordingly. To do so you should know about the fitness business industry, and also be aware of the pitfalls for why new gyms fail so you can be sure to avoid them. Here is some reason for your gym failure that you should know.

#1 Not a proper business strategy

One of the important reason of gym failure is not having a proper business plan. Before starting a gym, you should have a proper business strategy and plan of your short-term and long-term goals. For a business, if you don’t have a strategy it will be hard to survive. So, if you want to succeed it is crucial that you have a plan that identifies your strengths, weaknesses, opportunities and threats.

#2 Insufficient Capital

Capital is the most common reason of a gym business failure. If you open a gym without a sufficient capital to buy the right gym equipment and gym management software, you would not be able to get best results. So, make sure you have enough money for your gym before starting a gym.

#3 Wrong Location

While opening a gym always keep in mind that the location of the gym should be visible and convenient to your gym members.

#4 Ignoring your competition

Taking your competition too lightly is one of the biggest mistakes of many gym businesses. So, never underestimate your competition. To remain on the top you should update your gym with best technology and equipment which will attract more and more customer. For that, you can also get the best gym management software that increases your customer’s attention and up to date them with various features.

#5 Inadequate marketing strategies

Every business needs a marketing strategy to survive in a market and run a good gym business. With your good marketing strategy, you not only target the market but also tells your customers how good you are in terms of services.

#6 No Change over time

No change over time leads to member dissatisfaction and loss. So, for a gym business, it’s important that you introduce interesting and unusual fitness equipment once in a while to attract the attention of your customer.

#7 No Web Presence

In this digital era, it is becoming important for a business to have a web presence to target the large mass of audience. Having no web presence of your gym business make you invisible to a large mass of audience. So, make sure you have a good web presence.

Hope these some reasons for gym failure helps you to find where your gym is lacking behind. Don’t forget to share this article with your friends on Facebook, Twitter and Google Plus to help them.

DIY Successful Gym’s Email Marketing Guide For Beginners

Promoting Your Gym Business Via Email Marketing wasn’t that easy before. Igymsoft is the revolutionary gym management software which made tracking and gym’s email marketing so easy and user-friendly for even a rookie.

“List is the key to a success of any business” But there is a catch if you are not using that list for your promotion then it’s a waste. We are providing email and SMS promotion feature on Igymsoft for our users. Through these features, you can track every email’s conversion, view and response rate, which is surely going to help you out in taking next step in your gym business promotion strategy.

Just head over to your Igymsoft admin panel first. There you can see your interactive dashboard. Go to the email section there you can find the status of your emails which we are tracking in Igymsoft.

  • Delivered
  • Opened
  • Bounced
  • Subscribe

When you will have these data in your hand, it will be easy for you to tailor your gym business promotion strategy to reach your end goals.

In your Igymsoft dashboard, you will be able to see that the email is marked as delivered and as opened or not. One of the best things about this powerful feature is that it’s real-time tracking!

Whether you going to send promotional mail to your gym and club members, or any buzz about their overdue bills or greetings on any special occasion, you will be better equipped with data of what communications your members have received, seen, or bounced.

For a free demo of Igymsoft software click here and don’t forget to share this post with your friends and who is in need of gym management software via facebook, twitter and Whatsapp.

Fitness Business Trends In 2018 You Must Know | Igymsoft

As a gym owner, you always want your business growth like a skyrocket but are you doing the right thing that increases your gym growth. For higher revenue be sure you take advantage of these fitness trends before your rivals. Here in this article, you will get to know the fitness trends your rivals will take advantage :

Rise the instant booking

Instant Booking is a unique way you can find in a gym management software which makes easy to access your every customer. Instant booking helps the gym customers to easily book their class and appointment online with any hassle. You may also liberate your booking and payment engine from your website by sharing your business on social platforms such as SnapChat, Instagram, Facebook and Twitter with ease. Allow your customers to book and pay for the class directly through social media platform without trouble.

Igymsoft software provides you an amazing feature that simply adds your member’s profile or embedding your website integration anywhere you’d like your class booking schedule or classes to be displayed.

Switch to an engagement business model

Gym or club fitness spaces are implementing a completely different business model for their business. They operate an Engagement Business Model for a higher growth. With the limited capacity in the gym its a lot of difficult to optimizing value and getting those high-value members super engaged. With the right membership management software, you can have insight what you need to charge for services, attract and retain more valuable clients. Most of the gym owner charge more for their services because they can offer a better experience to their customers, by delivering more value to their customers.

Personalized you gym member experience

Personalize your gum member experience with new technology with unique ways to create more loyal and engaged members. Here are some tips by which you can personalize your member experience:

1.By Sending Push Message

Push messages are the short notification send by mobile app to the home screen of mobile. It a great way to bring your user back and book a class or take advantage of an offer.

2.By Automated Emails

Engage you gym customers with your gym update by automated email at right time with the right message.

You can find all these features in all in one gym management software. So what are you waiting for get a demo now.

And don’t forget to share this article on Facebook, Twitter, Linkedin and Google Plus.

5 Helpful Tips To Improve Your Gym Member’s Experience

As a gym owner, it’s never been easier to manage your fitness business. When it comes to a gym business success gym member retention is one of the key factors. Only get new member is not enough but as a gym owner, you have to make your old members happy. Happy and motivated clients are much more likely to recommend your gym to their family and friends which help to generate revenue.

Here in this article, I will disclose my personal experience that will take your gym revenue like a skyrocket. Discover the 5 tips to make your gym members happy and turn them into loyal customers:

Provide Customer Satisfaction

Customer satisfaction is one of the crucial factors to building your gym into a top-notch place of business. Providing customer satisfaction to your gym members will lead to member retention which leads to your good business revenue. So keep your customers and provide them great customer service to build brand loyalty and a long-term relationship with your gym members.

Always Listen To Your Customer

Always listen to your customer and you gym team of instructors. As a gym owner, it’s important to listen what your team has to say and take their information into consideration. Always listen to the problem of your gym customer and try to solve them. Make a good gym environment according to your customer requirement which in turn will build a strong foundation.

Offer Additional Services

Whether you are adding yoga classes or gym activities always put little extras that make you stand out different in gym business. Consider asking your team and customer advice about the additional services that really add value for your members and make them happy.

Maintain & Replace Your Gym Equipment

There is nothing as annoying to your gym members as going to the gym to work out and using gym equipment that is not in good condition. So, always ensure that your gym equipment is in good condition.

Motivation You Customers Through New Technologies

If you are running a fitness business one of your main goals is to update your customers through new technologies. Keep your members motivated with the ultimate gym management software that will stay your customer’s update and engaged them.

Keep these tips in mind that will improve your gym members experiences and overall gym atmosphere. These tips will help you to connect more strongly with your customers and benefit you from happier followers.

So, don’t forget to share this article on Facebook, Twitter, Linkedin and Google+.

5 Amazing Tips To Choose The Right Gym Management Software

Managing a gym business is a highly rewarding but a difficult task especially when it comes to membership management and keeping the track of billing. Many of the gym owners always ask me whether they would rather spend their time in increasing membership and building relationships with members than labouring over a monthly billing spreadsheet and files. This problem can be solved with the best gym management software but it is not easy. As a gym owner you may have many choices but when it comes to choosing the right gym management software you may get confused between lots of gym management software in the market.

Tips To Choose Gym Management Software

Here I disclose the 5 amazing tips that will help you to choose the right gym management software for your gym business which will increase your growth and revenue like a skyrocket.

Track of your funds

Nearly all gym owner need to manage multiple members account and monthly fees. It’s hard to manage all the account of the members and keep track of their monthly records. For this many gym owner use a software that can aid in this process. But having a software to manage your track funds is not enough. For this, you need an integrated billing solution that can reduce your manual workload and allow to maximize your billing runs.

Keep in touch with your gym members

While choosing the gym software you must ensure that the software handles the additional services that your gym business offers to your members. Ensure that the software may include automated features that can be helpful such as text and email reminders for appointments, as well as tools to keep members informed of new services.

Provide user interactive dashboard to your member

Having an interactive dashboard will allow your gym members the flexibility of managing their account in addition to scheduling services, upgrading their membership and referring their friends. This member portal enhances your gym members overall user experience and offer options for checking in, scheduling classes, and many more. So, look for gym software that have integrated and branded solutions for your business needs.

Record track of your gym data

For gym business keeping track of all the data in very important. For that, you need the gym software with advance features such as abilities to track and access your data efficiently. This features keep members fitness plans record and keep them focused on meeting their goals and adding to the lifetime value of their membership.

Remote Access

It is necessary that your staff and gym members can access the software interface from anywhere. Select the right gym software that includes being able to sign up new members or register prospects into your database from any device.

Always keep it simple, seek out software that can help you get new members, keep all your records and manage your business with flexible and intelligent reporting. Now it is easy for you to choose the right gym management software.

So, what are you waiting for follow these tips and get the right gym management software for your business. And don’t forget to share this article on Facebook, Twitter, Google Plus and LinkedIn.


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